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Restaurants have many skilled employees, but a kitchen's hierarchy doesn't always allow everyone to exercise their creativity. If you're looking to get more out of your cooking career, why not create your own YouTube cooking show? Keep reading to learn how YouTube can help improve your skills, supplement your income, and change your career. You'll even find tips for how to start your own YouTube cooking channel.
A successful YouTube channel takes a lot of work, but we've broken down how to start your YouTube cooking show into these simple steps:
Creating cooking content for YouTube means practicing your techniques and recipes frequently. You'll spend lots of time testing dishes, brainstorming plating techniques, talking to cameras, and thinking about each step in your recipe.
Here are some skills to work on before you start your channel:
To gain a loyal base of subscribers, you should upload at least one video per week. However, you shouldn't rush and churn out non-descript recipes. Viewers want to see a unique twist on each dish you do, because that's what will keep them interested.
Here are some tips for planning your YouTube content:
Joining the YouTube community will allow you to connect with hundreds, thousands, or even millions of people who love food as much as you. Each of these people is an opportunity for engagement and exposure that your channel needs to succeed.
Including these helpful reminders in your videos calls your viewers to action. YouTube's algorithm favors videos with many likes and views, so high rates of engagement could help you be featured on other users' 'recommended' feeds or even the trending page.
Get to know your viewers by reading their comments and responding to some of them. Not only will this help your subscribers feel connected with you, but it can also help you gain insight on what your audience likes about you. Communicating with your audience could give you valuable feedback that you wouldn't have otherwise.
Reach out to other YouTube hosts and set up collaborative projects. Most of the time, “collabs” include creating one video for each YouTuber’s channel, in which the visiting user gains exposure to the other’s audience. This allows you to interact with a whole new group of viewers and learn from fellow creators.
There are two main ways that you can make money from your YouTube channel: video ads and sponsored content.
When you gain enough subscribers and watch hours on your channel, you can “monetize” your videos, or allow YouTube to put ads on them. You earn money depending on the format of the ad put on your content, the price of the ad featured, or other factors set by YouTube.
If you are able to grow your channel to have several thousand subscribers, product brands may start contacting you for sponsorship opportunities. Generally, a brand will ask you to use their product in your video and will compensate you according to terms set before you create the video. The bigger your base of viewers, the more attractive your channel will be to brands looking to promote their products.
For some people, creating a YouTube cooking show can change the path of their career. Growing your channel to a few hundred thousand subscribers could give you the opportunity to turn YouTube into your full-time job if your videos generate enough revenue.
While YouTube gives you schedule flexibility, running a successful YouTube channel and its supporting social media profiles is practically a 24/7 job. Subscribers may want daily content on other platforms because they can’t get enough of your unique perspective.
Learning how to balance your work with your personal life is a challenge that many full-time YouTubers face. When you work from home and your job is to be present on social media, it becomes difficult to know when to stop working. This is something to keep in mind if you want to pursue YouTube as your full-time income.
After working on YouTube full-time, some users find even more success by transitioning to network television. For example, Hannah Hart, host of the YouTube cooking show “My Drunk Kitchen,” now has a Food Network show called “I Hart Food.”
If you are willing to put in the time and are innovative enough to attract a following, YouTube could take your cooking career outside of the restaurant and into the spotlight.
If you want to explore opportunities for more creativity in your cooking career, consider starting your own YouTube cooking show. This endeavor could help you hone your skills, earn some money, and may even change your career. Having a successful YouTube channel is a big time commitment, but your dedication could take your cooking career to the next level.
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