After we downed the 3rd boss, we saw the Chicken Timer had 75 seconds remaining on it, so we started heading back to Leeroy. Soon after, we saw a yell in our chat box, which was Leeroy. He said something, then yelled 'LEEEEEEEEEEEEROY JENKINS!' We literally rushed back to where he was at, and he was gone. No trace of him. /tar Leeroy did nothing. Leeroy Jenkins is a character name for a player character created by Ben Schulz in Blizzard Entertainment's MMORPG World of Warcraft. The character became popular due to his role in a video that became an Internet meme.
Encyclopedia | |
Available in | English |
---|---|
Owner | Cheezburger |
Created by | Rocketboom |
Editor | Don Caldwell |
URL | knowyourmeme.com |
Alexa rank | 1,121 (April 2019)[1] |
Registration | Optional |
Launched | November 25, 2007; 12 years ago |
Current status | Online |
Know Your Meme | |
---|---|
Genre | Internet documentary |
Starring | Joanne Colan (Former) Kenyatta Cheese (Former) Greg Leuch (Former) Elspeth Rountree (Former) Jamie Wilkinson (Former) Patrick Davidson (Former) Mike Rugnetta (Former) Kristina Horner (Former) Forest Gibson (Former) Sarah Hiraki (Former) Alison Luhrs (Former) Rob Whitehead (Former) Brian Colbert Kennedy Katie Molinaro Eric Bellows Jon Allen |
Country of origin | United States of America |
Original language(s) | English |
No. of seasons | 7 |
No. of episodes | 108 (as of May 18, 2017) |
Production | |
Running time | Varies |
Production company(s) | Rocketboom (2007–2011), Cheezburger Network (2011–) |
Release | |
Original release | December 17, 2007 – present |
Know Your Meme (KYM) is a website and video series which uses wiki software to document various Internet memes and other online phenomena, such as viral videos, image macros, catchphrases, Internet celebrities and more. It also investigates new and changing memes through research, as it commercializes on the culture. Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network, which, in 2016, was acquired by Literally Media.[2][3] Know Your Meme includes sections for confirmed, submitted, deadpooled (rejected or incompletely documented), researching, and popular memes.
The Know Your Meme project started in September 2007 as a recurring segment inside of the Rocketboom video series and a wiki destination site to support the documentation of Internet memes. Created by Kenyatta Cheese, Elspeth Rountree, Jamie Wilkinson and Andrew Baron,[4] 'meme experts' in white lab coats used a scientific laboratory metaphor for analyzing and deconstructing the top memes of the day; anyone with an account could use the website to explore and contribute to meme research. At the end of 2008, after more than a year of growth, Rocketboom released an expanded database with Jamie Wilkinson as the lead developer.[5] As of January 2017, the database contained more than 2,700 entries of 'confirmed' memes.[6]
The administrators have a say on what gets confirmed and what gets 'Deadpooled' or rejected.[7] Some of the meme entries are graphic and Not Safe For Work (NSFW).[8] NSFW entries have warnings placed along the top of the entry and ads are usually disabled. These warnings may differ from consequences, such as bans. Know Your Meme also has a forum section, blog, and shop. Dr. Sean Rintel, who wrote The Automated Identity blog, described Know Your Meme as 'lucrative, self-supporting research that blends the humorous and the serious.'[9] As of March 2019, the site is maintained by seven editorial staff members (Don Caldwell, Adam Downer, Matt Schimkowitz, Briana Milman, Sophie Dickinson and Philipp Kachalin) and one developer (Mike Schwab) in conjunction with a group of dedicated moderators. Former staff researchers include Chris Menning, Amanda Brennan, Molly Horan and Ari Spool.[10]
The Know Your Meme website and web series were acquired in March 2011 by Cheezburger Network for an undisclosed seven-figure amount.[11]
Episodes of the Know Your Meme show average a few minutes in length each. In a given episode, the KYM staff describe memes and the history behind them. New episodes appear in irregular intervals of time. Breaking meme episodes started in 2010. Separated in seasons, the videos describe the meme using handy images.
Episode | Meme Covered | Airdate |
---|---|---|
1 | One Take | December 17, 2007 |
2 | Rickrolling | December 18, 2007 |
3 | I Like Turtles | December 19, 2007 |
4 | Miss Teen South Carolina | December 20, 2007 |
5 | LOLCats | December 21, 2007 |
6 | Technoviking | December 24, 2007 |
7 | Dramatic Chipmunk | December 26, 2007 |
8 | Reaction Videos & Piggyback Memes | December 27, 2007 |
9 | Chocolate Rain | December 28, 2007 |
10 | Crank That (Soulja Boy) | December 31, 2007 |
Episode | Meme Covered | Airdate |
---|---|---|
1 | Cory's Sunglasses | February 6, 2008 |
2 | tinaecmusic | August 1, 2008 |
3 | All your base are belong to us | August 15, 2008 |
4 | Édgar's fall | September 5, 2008 |
5 | O RLY? | September 10, 2008 |
6 | FAIL | September 24, 2008 |
7 | Boom goes the dynamite | December 22, 2008 |
8 | Bush shoeing incident | December 23, 2008 |
9 | Magibon | December 24, 2008 |
10 | The Lipdub | December 26, 2008 |
11 | Disaster Girl | December 29, 2008 |
12 | Political Memes of 2008 | December 30, 2008 |
13 | Project Chanology | December 31, 2008 |
14 | Shiba Inu Puppy Cam | December 31, 2008 |
Episode | Meme Covered | Airdate |
---|---|---|
1 | Star Wars Kid | January 2, 2009 |
2 | Boxxy | March 10, 2009 |
3 | Numa Numa | March 31, 2009 |
4 | Yo Dawg | April 13, 2009 |
5 | Christian Bale Rant | April 16, 2009 |
6 | Single Serving Sites | April 23, 2009 |
7 | Peanut Butter Jelly Time | May 8, 2009 |
8 | Creepy Chan | May 28, 2009 |
9 | Keyboard Cat | July 7, 2009 |
10 | Three Wolf Moon | July 30, 2009 |
11 | Weegee | August 7, 2009 |
12 | Bubb Rubb | August 17, 2009 |
13 | David After Dentist | September 2, 2009 |
14 | Geddan / Get Down | October 1, 2009 |
15 | Where the Hell is Matt? | October 8, 2009 |
16 | Auto Tune (with special guest 'Weird Al' Yankovic) | November 10, 2009 |
17 | Balloon Boy | November 18, 2009 |
18 | Om Nom Nom | December 18, 2009 |
Episode | Subject | Airdate |
---|---|---|
1 | Advice Dog | January 29, 2010 |
2 | Phonetic Translations | March 4, 2010 |
3 | Epic Beard Man | April 6, 2010 |
4 | Joseph Ducreux / Archaic Rap | April 13, 2010 |
5 | Breaking Meme: Standing Cat | April 23, 2010 |
6 | Breaking Meme: The Downfall of Downfall? | April 29, 2010 |
7 | My New Haircut | May 25, 2010 |
8 | Magnets, How Do They Work? | June 12, 2010 |
9 | Troll Bait | July 1, 2010 |
10 | Double Rainbow | July 9, 2010 |
11 | Lying Down Game / Playing Dead | August 3, 2010 |
12 | Antoine Dodson (Bed Intruder) | August 27, 2010 |
13 | Leeroy Jenkins | September 2, 2010 |
14 | It's Over 9000! | October 1, 2010 |
15 | Brother Sharp | October 12, 2010 |
16 | Creepypasta | October 29, 2010 |
17 | Tenso | November 16, 2010 |
18 | GI Joe PSAs | November 23, 2010 |
Beginning with the 2011 season, the cast of the episodes changed from the original cast (Jamie Dubs, Yatta, Elspethjane, Patrick Davison and Mike Rugnetta) to Forest Gibson and Kristina Horner.
Episode | Subject | Airdate |
---|---|---|
1 | Rage Comics | June 14, 2011 |
2 | Philosoraptor | July 6, 2011 |
3 | My Little Pony: Friendship is Magic | August 10, 2011 |
4 | Breaking Meme: Chuck Testa | September 29, 2011 |
5 | Hipster Memes | October 11, 2011 |
6 | Occupy Wall Street | October 18, 2011 |
7 | Minecraft | November 2, 2011 |
8 | 60's Spider-man | November 15, 2011 |
9 | Pedobear | November 22, 2011 |
10 | Casually Pepper Spray Everything Cop | October 18, 2011 |
11 | Skyrim Catchphrases | December 15, 2011 |
12 | First World Problems | December 22, 2011 |
Numark mixtrack quad mapping traktor pro 2. Kristina Horner left the show in early 2012 and starting with the Ermahgerd episode in August 2012, the cast of Internet scientists expanded to Forest Gibson, Sarah Hiraki, Alison Luhrs and Rob Whitehead.
Episode | Subject | Airdate |
---|---|---|
1 | Supercuts | January 12, 2012 |
2 | Protest PIPA/SOPA | January 18, 2012 |
3 | Friend zone | January 26, 2012 |
4 | Shit People Say | February 3, 2012 |
5 | Guile's Theme Goes With Everything | February 10, 2012 |
6 | Cinnamon challenge | February 17, 2012 |
7 | What People Think I Do | March 12, 2012 |
8 | Derp | March 19, 2012 |
9 | Slender Man | March 27, 2012 |
10 | Nyan Cat | April 3, 2012 |
11 | Ancient Aliens | April 10, 2012 |
12 | Socially Awkward Penguin | April 17, 2012 |
13 | Ridiculously Photogenic Guy | April 28, 2012 |
14 | Scumbag Steve | May 10, 2012 |
15 | Dolan | May 29, 2012 |
16 | Ermahgerd | August 9, 2012 |
17 | Girl's Guide to the Internet | August 17, 2012 |
18 | Futurama | August 23, 2012 |
19 | Homestuck | September 7, 2012 |
20 | That Really Rustled My Jimmies | September 14, 2012 |
21 | Fan fiction | September 22, 2012 |
22 | Troll Science | September 28, 2012 |
23 | Intro to Pokémon Memes (Part I) | October 10, 2012 |
24 | Intro to Pokémon Memes (Part II) | October 24, 2012 |
In 2017, a new season that was renamed 'Know Your Meme 101' began airing. Many episodes star two hosts being two of these four: Brian Colbert Kennedy, Katie Molinaro, Eric Bellows, and Jon Allen. All episodes narrated by Tucker Maloney, written by William Applegate Jr. The pilot up to episode 7 edited by Lindsay Penn, while episode 8 gave the edit credit to Connel Post Production.
Episode | Subject | Airdate |
---|---|---|
Pilot | Increasingly Verbose Memes | April 2, 2017 |
1 | The Mandela Effect | April 5, 2017 |
2 | Rule 34 | April 12, 2017 |
3 | Cash Me Ousside | April 27, 2017 |
4 | Shooting Stars | May 3, 2017 |
5 | Who Would Win? | May 10, 2017 |
6 | May 18, 2017 | |
7 | Foodom (Part I) | May 31, 2017 |
8 | Foodom (Part II) | June 14, 2017 |
Episode | Subject | Airdate |
---|---|---|
N/A | The Game Show! Pwn, Win, or Fail! | March 25, 2009 |
N/A | KYM Meme Week: Geddan / Get Down | December 21, 2009 |
N/A | KYM Meme Week: Yo Dawg | December 22, 2009 |
N/A | KYM Meme Week: Auto Tune | December 23, 2009 |
N/A | KYM Meme Week: Boxxy | December 24, 2009 |
N/A | KYM Meme Week: Keyboard Cat | December 26, 2009 |
The Rookery (formerly named the Hall of Fortune[1][2]) is an area of Upper Blackrock Spire. It is accessed through the sealed door in the Hall of Binding by defeating Pyroguard Emberseer in that area. It contains a few dragonspawn guarding masses of dragon whelp eggs, which hatch if anyone comes near enough. The eggs respawn very quickly, so trying to clear the room is pointless.
This chamber also holds the [Father Flame] event, where Solakar Flamewreath and several more dragonspawn are summoned through the use of a post at the end of the room. Needless to say, masses of hatched dragon whelps will also join in the event, which means most groups will skip it altogether since it is entirely optional.
The Rookery leads on to the upper levels of the Hall of Blackhand which is accessed by ascending the Rookery ramp and entering through one of the hall's two doorways.
This particular room is well-known for the Leeroy Jenkins film clip incident, when he and his guild <PALS FOR LIFE> famously wiped due to Leeroy's incompetence. The video was first posted to the official forums under the topic title 'UBRS (vid) ROOKERY OVERPOWERED! blue please.'[3] in which the video participants make an impassioned appeal to Blizzard to lower the difficulty of the Rookery because they were unable to handle all of the whelps, despite their formidable AOE fear rotation. The obvious solution (and nature of the joke), of course, is that the Rookery is trivial if you step on as few eggs as possible.
The title '<name> Jenkins' from the [Leeeeeeeeeeeeeroy!]achievement is in honor of the character and video.
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